Pet Food Institute-Caribbean, a non-profit organisation that promotes initiatives to advance pet nutrition in The Bahamas, Trinidad & Tobago, Turks and Caicos, and Jamaica, announced today the launch of its new website.

The website (www.pficaribbean.com), a veritable well of information for everything related to encouraging good health and well-being for pets, utilizes a combination of clean, easy-to-navigate design and lively photos to illustrate and convey the institute’s goal of ensuring pet safety is a top priority in households all over the Caribbean.

“Our representative, Sandra Kemp, has spent a significant amount of time traveling around the Caribbean during the past year educating people on what their pets should be eating, and warning against common foods that are dangerous to pets such as table scraps, chocolate and grapes,” said Mary Emma Young, Director of Communications for the Washington, D.C.-based Pet Food Institute. “This website was the natural next step for growing our educational resources and highlighting the benefits of pet ownership.”

As the voice of U.S. pet food makers for nearly 60 years, the Pet Food Institute provides factual information about pet food safety, nutrition, and health to pet lovers, and advocates for a transparent, science-based regulatory environment. Its 14 members collectively produce 98% of all U.S. pet food products.

Not only does the website offer helpful hints on proper grooming techniques, where to adopt pets and cooking for your pet, ­­but a blog dubbed “The Whole Bowl,” delves into deeper topics such as preventing pet obesity, pet food sustainability and safety standards and regulatory practices impacting pet food makers, their suppliers and distributors.

“Many people don’t realize that pet food is among the most highly regulated of all food products in the U.S.,” said Kemp, who works for Diane Phillips & Associates on East Bay Street in Nassau and is in constant touch with veterinarians, pet food stores and kennel clubs around the Caribbean providing information businesses and organizations can use to educate their members and clients. “In working with PFI, our goal is to break down the information as clearly as possible so that the facts and figures are clear and easy to digest, not to mention fun for everyone who has a furry best friend in their life.”

The Pet Food Institute-Caribbean is a non-profit organisation that promotes initiatives to advance pet nutrition and the overall quality of pet food in The Bahamas, Trinidad & Tobago, Turks and Caicos, and Jamaica. For more information please visit http://www.pficaribbean.com, or to showcase the pets you love, follow us on Facebook @pficaribbean.